Open House Roma was born from the vision of a group of architects and communicators committed to socio-cultural innovation. It is an annual event that, over nine days, celebrates design and architecture in the capital. Around 200 sites, spanning all historical periods and usually inaccessible, are opened to the public through free guided tours. Open House Roma is part of the Open House Worldwide network, an international organisation headquartered in London, where the project originated in 1992 and gained traction through remarkable public success. The initiative has since spread across Europe, North and South America, the Middle East, Australia, and Africa. During Open House Roma 2024, screenwriter Andrea Paolo Massara presented the project Paradiso, the interior architecture of the nightclub Off Club, which at the time had been renamed Anima Restaurant and Club.
Paradiso
The club was opened to visitors for a special event. The guided tour, led by Andrea Paolo Massara, orchestrated an immersive experience inspired by his cinematic work on themes of love and the unconscious, such as in the film The Wait (2015) starring Juliette Binoche. Participants, invited to imagine themselves as patrons of the venue, engaged in a role-playing game evoking courtship, culminating in the creation of a scene. This was followed by a reflection on spatial dynamics and their influence on romantic relationships, opening new perspectives. The finale, unexpectedly, heightened the senses through music from films by Tim Burton, Stanley Kubrick and Xavier Dolan, deepening the perception of the site’s aesthetic and archetypal resonance.
